BioTechUSA FW26 Apparel Campaign


Client: BioTechUSA

Project: FW26 Apparel Collection

Location: Budapest, Hungary

Production: Direct with BioTechUSA

Role: Photographer

Usage: Webshop & online advertising


I recently photographed BioTechUSA’s FW26 apparel collection in Budapest, creating imagery for the brand’s webshop and online advertising.

We shot the collection in a cargo container area in Budapest, using the industrial surroundings as the setting for the new apparel range.

Because of the summer heat, we started very early in the morning and worked through until around noon. The early start gave us cooler conditions and allowed us to work with the location before the heat became too intense.

The brief was to create strong, versatile photography of the new collection for BioTechUSA’s e-commerce and digital advertising, showing the apparel in a more campaign-oriented environment rather than purely as studio product imagery.

I focused on creating a consistent visual language across the collection while using the industrial location to give the images a distinctive character. The final set was produced to work across webshop imagery, online advertising and other digital applications.

Model wearing BioTechUSA FW26 apparel in an industrial Budapest location
Model wearing BioTechUSA FW26 apparel in an industrial Budapest location
Model wearing BioTechUSA FW26 apparel in an industrial Budapest location
Model wearing BioTechUSA FW26 apparel in an industrial Budapest location
Model wearing BioTechUSA FW26 apparel in an industrial Budapest location
BioTechUSA FW26 apparel collection photographed in an industrial cargo container area in Budapest
BioTechUSA FW26 apparel collection photographed in an industrial cargo container area in Budapest